In a piece headlined “Is That a Rolex on Biden’s Wrist?” writer Alex Williams asserted that Biden was “breaking from prevailing presidential tradition” by wearing the iconic brand.
“At his inauguration, Mr. Biden laid his hand on the family Bible wearing a stainless steel Rolex Datejust watch with a blue dial, a model that retails for more than $7,000 and is a far cry from the Everyman timepieces that every president not named Trump has worn conspicuously in recent decades,” Williams wrote.
“To many, a president wearing a luxury watch might not seem unusual. Shouldn’t the leader of the free world wear a power watch befitting his position?
“After highlighting that Dwight D. Eisenhower and Lyndon B. Johnson were both known for wearing Rolex watches, Williams claimed that the “political power watches” have “gone out of style in the internet age,” explaining that more recent presidents “seemed to consider the luxury watch as a signifier of out-of-touch elitism”. As examples, he cited Bill Clinton and George W. Bush’s Timex watches, while Barack Obama wore Shinola and Jorg Gray. Trump, however, did wear Rolex among other top-brand watches.
“To be fair, none of Mr. Biden’s watches scream ‘luxury,’ at least to watch connoisseurs who are acclimated to the thin air of Swiss watch prices,” Williams explained. “His Rolex Datejust, for example, is considered an undisputed classic, but in another sense, almost could be regarded as entry level for a brand with head-turners that quickly climb into the five-figures.”
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