Establishment media received a massive boost in Facebook engagement this month, following the social network’s January 11 algorithm change, while conservative media declined, according to independent social media analysis.
Social media analytics service NewsWhip reports that the top ten most-engaged sites on Facebook are now all establishment, mainstream media outlets. Far-left establishment media outlet CNN now has the most engagement (likes, shares, comments) of all sites on Facebook.
NewsWhip notes that CNN’s “remarkable 30.1 percent increase” in engagement did not follow the usual pattern for a website, in which a small number of viral articles give them a short-term boost in the rankings. Instead, NewsWhip notes that average engagement across all CNN articles went up.
While the site did have some very popular stories (66 of 5,597 stories published in March saw over 100,000 Facebook interactions), there seems to have also been a general lift in interactions for stories further down the chain. CNN’s average engagement per article in March was 7,010, up from 4,982 in February.
NewsWhip notes that the rest of corporate media has also been soaring up Facebook’s rankings.
NBC and Fox News also consolidated their positions in second and third place, with increases of a few million interactions.
The New York Times also saw major growth, up 9.3 million to 27.3 million interactions.
Elsewhere, it was an interesting month for major news sites generally, with the BBC, the Washington Post, and the Guardian all posting particularly impressive gains.
The biggest drops in March were to non-legacy conservative media. NewsWhip notes that The Daily Wire saw a loss of 1.5 million engagements this month, while the Western Journal’s position in the rankings fell by almost half, from 12th to 22nd. Breitbart News is now 21st in the rankings, compared to 9th in December.
What changed? NewsWhip states the obvious:
Read the rest at: Conservative Media in Decline on Facebook