On Wednesday’s Lid Radio Show Ed Morrissey and I had a long discussion about how Facebook changed their algorithms to hurt Conservative sites and help liberal sites. For years Facebook was the way blogs on both sides of the aisle built their traffic. And now many because they are trying to control the national agenda, Facebook changed its algorithms and some right of center sites are closing, others are laying off people. As Ed said at one point of our discussion, ‘live by Facebook, die by Facebook.” The truth is unless it is a mega site like Hot Air, a conservative site like this one is going to be hurt somewhat by Facebook’s attack on conservatives. It means longer hours, more time trying to generate an audience. And despite all the extra work traffic is still down. Not a complaint, just the facts. But is also why the article below by my colleague Joe Newby is so important. Please give it a read to understand that in a way your news choices are being decided for you. Thanks-Jeff
Is Facebook deliberately punishing conservative sites while rewarding liberal outlets like CNN? On Tuesday, George Upper, executive editor of The Western Journal, confirmed that recent algorithm changes by Facebook had precisely those effects. Upper, citing Facebook’s news partnerships team head, indicated the changes are no accident.
Facebook’s much-publicized demotion of publishers’ content in users’ news feeds has negatively impacted conservative-leaning publishers significantly more than liberal-leaning outlets, an analysis by The Western Journal has revealed.
Liberal publishers have gained about 2 percent more web traffic from Facebook than they were getting prior to the algorithm changes implemented in early February.
On the other hand, conservative publishers have lost an average of nearly 14 percent of their traffic from Facebook.
Whether intentional or not, Upper said, the change “has in effect censored conservative viewpoints on the largest social media platform in the world.”
As a result, he added, some conservative publishers have been forced to downsize or fold completely. In the long-term Facebook “could swing elections in the United States and around the world toward liberal politicians and policies.”
Read the rest at: RightOfCenter