Coca-Cola’s Christmas commercial intended to run in Mexico has been pulled. Why, you ask? Because it’s racist, of course.
This is a textbook example of how you get people to withdraw, stop caring, and stop helping others around them.
If I had seen this commercial first, without the “racist” focus on it, I would have thought… “Awww, how sweet. People sharing with others less fortunate.”
Looking at it with the supposed “racist” slant… I still don’t see it. I just see people. Critics see light-skinned people thinking they’re better than dark-skinned people. I think those critics need to look long and hard at themselves.
What would they have seen if it had been dark-skinned people helping disadvantaged light-skinned people? Would it still have been racist?
I don’t see why the focus has to be racism. But when you make that the focal point, what you’re ultimately doing in this case-in-point is making every light-skinned person hesitant to help someone without first evaluating their skin color. Is that really what we want? Do we not want a white person to help a black person simply because of color? Isn’t that the very definition of racism?
For the light-skinned people in this scenario, it’s a no-win situation.
Instead of looking at color, how about you look at the intent? Which, in this case, was sharing a little Christmas goodwill… and a Coke. How bad can that be?
You can see the video here. Let me know what you think.