BLACKING OUT EASTER

BLACKING OUT EASTER

0
0
SHARE

A New York news outlet steps in it over Easter ads.

A local church purchased website ads for the upcoming Easter holiday. They paid $1400 for the ad campaign spanning several days leading up to Easter Sunday.

Three days before before Easter, the news organization pulled the ads and said they were “implementing a new policy company-wide that we won’t be running any religious-affiliated campaigns moving forward.” That was bad news for the church because they’d already paid for the ad campaign and couldn’t change directions quickly enough to run the ads elsewhere in time for Easter, which was kinda the whole point of the campaign.

I understand that a company has a right to implement a new policy. But good customer service and good business would seem to suggest that it be handled a little better than that. Policies don’t just change overnight and reputable organizations usually offer a transition period to help those who are impacted by the change and give them enough notice to minimize the impact.

Fortunately, this news outlet quickly made good on the faux pas and reinstated the ad offering to run it free of charge. That’s good business.

You can read more about the story here.

Photo credit Christy Hidalgo Photography

SHARE
Previous articleTransparency – The White House Unabridged Definition!
Next articleTEACHER SUSPENDED OVER DAUGHTER'S T-SHIRT
Christ following, wife, mother, grandmother, and small business owner with passions for holistic wellness, gardening, raising critters, and preserving our Constitutional liberties especially free speech, religious freedom, and the 2nd Amendment. God gave me the most wonderful husband, who I love dearly and am grateful to have the opportunity to work with every day as his Producer in this Real Side venture. When you see my posts, they are truly mine. So please don't hold him accountable for what I write. Contrary to what some say, I'm not a Stepford wife. I have my own opinions and am willing to share some of them here.