A New York news outlet steps in it over Easter ads.
A local church purchased website ads for the upcoming Easter holiday. They paid $1400 for the ad campaign spanning several days leading up to Easter Sunday.
Three days before before Easter, the news organization pulled the ads and said they were “implementing a new policy company-wide that we won’t be running any religious-affiliated campaigns moving forward.” That was bad news for the church because they’d already paid for the ad campaign and couldn’t change directions quickly enough to run the ads elsewhere in time for Easter, which was kinda the whole point of the campaign.
I understand that a company has a right to implement a new policy. But good customer service and good business would seem to suggest that it be handled a little better than that. Policies don’t just change overnight and reputable organizations usually offer a transition period to help those who are impacted by the change and give them enough notice to minimize the impact.
Fortunately, this news outlet quickly made good on the faux pas and reinstated the ad offering to run it free of charge. That’s good business.
You can read more about the story here.
Photo credit Christy Hidalgo Photography