Here’s another “fun” ad released by Progress Now Colorado to promote Obamacare.
“Saving money on flu shots leaves us more money for fun shots.” They’re not talking about photography, basketball, or hockey.
One look at the ad and it’s clear the “fun shots” are alcohol and if the picture weren’t worth a 1000 words, they clarify it in writing with “Shotskis keep us happy.”
So, drinking alcohol = happy.
And flu shots = healthy. Got it.
Good message. If you want to be an attractive healthy young woman, keep drinking shots. Oh, and with Obamacare, you’ll save so much money, you can actually drink more! Is that really what we’re trying to convey here?
This ad is clearly targeting millennials. That’s the best they could come up with? Because the way to reach millennials is to tell them they’ll have more money for alcohol? What happens when they realize you’re lying?
Did anyone consider the statistics for drunk driving, rape, substance abuse, or addiction when they concocted this ad?
Let me hear your thoughts on this ad…
Photo credit and other information about this ad campaign can be found here.
via The Real Side Radio Show with Joe Messina 11/13/13